We're pretty sure Site Unseen will make it to best-friend status. This new brightening concealer from Prescriptives brightens, conceals and helps treats dark circles and flaws. If that isn't good enough, clinical studies have shown it to firm skin and reduce fine lines and wrinkles too. The SPF 15, water-resistant formula doesn't fade or settle into creases all day long, allowing your eyes to always look refreshed and radiant. $22. Shop here.